Not theory. Not case studies. What actually happened — in the air, in the room, in the wreckage, and on the other side of it.
Bruce’s Stories — In Progress
He was sixteen. The plane was small. The rule was simple: once you decide to jump, you jump. The hesitation that happens in the door is not a decision point — it is already too late for that. The decision was made on the ground, in advance, with a clear head. That was the first lesson.
Coming soonRunning an entertainment club was the first real test. People, money, ego, and consequence arriving at the same time with no instruction manual. The lesson was not what he expected. It was about rules made in advance — and what happens when you negotiate them on the night under pressure instead.
Coming soonHe sat in an auditorium and watched Zig Ziglar work a crowd of three thousand people. He had never seen anything like it. Something shifted that he could not name at the time. It was the beginning of a serious, long-term inquiry into what actually drives human decision and human change — one that ran alongside every job he took for the next forty years.
Coming soonSecure Financial Pty Ltd managed over sixty independent mortgage brokers across Australia. When the GFC hit, it collapsed. The family lost the house. He does not gloss over that. This is the story of what happens when a system you built fails — and what you find out about yourself in the wreckage.
Coming soonAfter the financial collapse, he managed remote worker camps for the resources sector in outback Queensland. Distance from everything. High consequence. A different kind of decision environment — one where the structure had to be built from scratch because there was nothing else.
Coming soonBy the time he had made 1,300 jumps as a qualified instructor with Gold Wings, the lesson had become structural. The pre-decided rule is not a management concept at altitude — it is the difference between landing and not. Everything he built after that was built on this principle.
Coming soon